Wallpaper Borders Update Results
Copy refresh turned a dormant 1,689 SKU catalog into a growing revenue stream
Every chart is filtered to the updated Amazon listings only, showing how refreshed copy unlocked $5,282.62 in incremental revenue.
Updated listings
1,689
Scope for this copy refresh wave.
Reporting window
Sep 20, 2025 - Dec 27, 2025
Latest week ending Dec 27, 2025.
Activation rate
7.70%
130 listings with new orders.
Cumulative revenue since relaunch (Weeks ending Sep 27, 2025 → Dec 27, 2025)
Updated Amazon listings only. Filled area shows total captured across Weeks ending Sep 27, 2025 → Dec 27, 2025.
Momentum snapshot
Minimal KPI stack focused on measurable lift - no descriptive filler, just the numbers.
Reach
Impressions
Week ending Dec 27
Clicks
Week ending Dec 27
CTR
Week ending Dec 27
0.88% -> 1.22% (+39%)
Traffic
Sessions
Week ending Dec 27
STP (Sessions->Orders)
Week ending Dec 27
vs Legacy STP 7.79%
UPS (Units/Session)
Week ending Dec 27
Purchase
CTP (Clicks->Orders)
Week ending Dec 27
0.00% -> 4.45%
Orders
Week ending Dec 27
Weekly revenue
Week ending Dec 27
Impact scale
Activated SKUs
Week ending Dec 27
130 / 1,689
Updated share in category
Week ending Dec 27
0.00% -> 17.75%
Traffic lift across the cohort
Week-over-week impressions, clicks, cart adds, orders, units, CTR, and revenue for updated listings.
Weekly revenue mix by fulfillment and update status
Border-category ASINs grouped by fulfillment channel; updated listings are stacked at the base.